Project objectives:

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• Collect the gifts that will be delivered by Santa Claus at the Christmas party;

• Strengthen relationships with collaborators and donors;

• Increase the number of visits to the institution's headquarters so that employees can learn about the actions of the GACC-RN and its physical and administrative structure.

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Method:

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• The Árvore da Alegria is exhibited at the headquarters of the GACC-RN during the months of November and December;

• Letters "for Santa Claus" are hung where the children place their Christmas wish: a toy, an outfit, a shoe or school supplies;

• Gifts vary according to the child's need, identified by the social worker;

• The children are sponsored by our partners, volunteers, employees and supporters who choose a letter and deliver the gift at the institution's headquarters.

• Other trees can also be placed in other places, together with our partners.

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Return to partner:

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• Social responsibility marketing;

• Visibility in the main communication channels in the state (print, radio and TV) through articles that exalt the importance of the project;

• Inclusion of the partner's institutional brand in the project pieces;

• Excellent media repercussion in view of the image of the institution, which is one of the most respected philanthropic entities in RN;