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Project objectives:

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• Rescue the self-esteem of adolescents from the GACC-RN (users and ex-users);

• Offering a playful moment to teenagers in a relaxed time set for their age;

• Promote greater interaction among the institution's teenagers;

• Strengthen the institution's partnerships with local entrepreneurs;

• Support the GACC-RN's image of the work developed by the institution.

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Method:

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• The party is entirely provided by partners who provide quality products as if they were producing a private party: the buffet, sweets menu and attractions are some examples;

• Debutantes get a professional photo shoot before the party day;

• Teenagers receive clothes and a beauty salon and arrive at the party in a limousine;

• For each debutante there is a godfather who should accompany him on the waltz;

• After the party, debutantes receive a DVD with a video and photos of the party.

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Return to partner:

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• Social responsibility marketing;

• Possible visibility in the main communication channels of the state (print, radio and TV) through articles that exalt the importance of the project;

• Inclusion of the partner's institutional brand in the project pieces;

• Excellent media repercussion in view of the image of the institution, which is one of the most respected philanthropic entities in RN;